1 + 1 = 3. This adds up even more where cocreation is concerned. Bring people who have the same passion together, and their willingness to exchange ideas and experiences will follow almost naturally.

Start a discussion with regard to the challenge. Put forward some relevant statements and show inspiring images. The people around the table will soon notice that there are other people who share the same passion, although everyone has a different background.

This will trigger animated discussions that will lead to lots of new ideas.